Consumer Behaviour Essay Example | Topics and Well Written Essays - 750 words - 4

Consumer Behaviour - Essay Example This essay stresses that the attitude of a consumer is a major factor as it has a major role in influencing the decision making process of the consumer. Talking on this note, it can be said that for the purpose of changing the attitudes of the consumers towards a specific brand of breakfast cereal, the AIDA model of marketing can be followed. The AIDA model talks about awareness, interest, desire and attraction and help to influence the mindset of the customers. For changing beliefs about the brand, the marketer needs to create awareness about the brand amongst the target consumers. The marketers need to bring in to highlight some other popular product of the same brand. For changing the beliefs about rival brands, the company needs to focus on the process of generating the interest among the consumers. For doing so, the marketer needs to communicate the unique values of the own brand. This paper makes a conclusion that the British airways advertisement was designed to focus on the patriotic as well as national feeling of the consumers and passenger of Britain. Talking in regards to campaign of Abu Dhabi tourism, the focus was on promoting dream and imaginations related to the Middle East. Talking from the marketer’s point of view, it can be said that the British Airways advertisement tried to develop a local connect. On the other hand, the sole focus of the marketers in the Abu Dhabi tourism campaign was to connect to the global audience, while asking them fulfil their dreams and imaginations of a lifetime.

Human Behavior and the Environment Final project Research Paper

Human Behavior and the Environment Final project - Research Paper Example Together with the children, Luis is fluent in English although their first language is Spanish. When working on the vineyard, Luis began to experience unusual fatigue, felt unsteady, had some numbness and blurred vision, attributing them to the hard work. One day after experiencing total numbness in his lower back and legs, he was taken to hospital and was diagnosed with multiple sclerosis, leading to him being hospitalized for rehabilitation. It is apparent that the behavior of Luis Perez is greatly influenced by his relatives, especially his parents. Being the youngest son, Luis was brought up by Ramon and Carmen in a strict catholic setting, therefore influencing him to adopt a catholic based behavior and the moral values associated with Roman Catholics. This influence can be seen in the way Luis decides to get into an early marriage with Maria, when he was just 20 years old and she was 19. Before they got married, their courtship was closely monitored and chaperoned by a great aunt to Luis. Ramon and Carmen are determined to keep their traditions alive within their family, therefore influencing Luis to make his marriage as traditional as possible in terms of roles. When his father Ramon dies, Luis tries to make funeral plans but is deterred by his mother Carmen as she does not let him make decisions. This makes him experience high levels of stress, especially financial stress that makes him pressurize his son Rolando to delay gong to college so that he can help with the family business. The desire for his business to succeed influences him to direct his son to quit education plans despite the fact that they migrated to America to access better education. The pressures in his life also contribute to his behavior, as seen in the way he struggles to earn a living. He works long hours in the vineyard and then tries to market his